IT’S MILLER TIME

IT’S MILLER TIME

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Bil Zelman gained Miller Brewing Company as a client after he presented a wild still and motion test he directed for them. Shot entirely gorilla, Zelman hosted a “set secured” but completely insane party and filled it with Miller High Life. “The party started out fast and hard, and I had three people running around with motion cameras with lights attached while I shot stills with hard flash,” Zelman says. Ninety minutes into it police cars and helicopters shut down the mayhem but not before creating some some very special and unique stills and footage. Instead of re-shooting the idea Arc Worldwide and Miller ended up licensing the entire out-of-home and consumer print campaign from the library.