JOE WINDSOR-WILLIAMS SHOOTS ASTON MARTIN SPOT


Joe Windsor-Williams shot a short film to promote Aston Martin’s limited edition half million dollar sports car, the V12 Zagato.  It’s a combination of the Italian styling house Zagato and Aston Martin’s v12 vantage.    

“I was asked to produce and direct this short piece, the creative concept I decided on, was to make a trailer for a european style thriller, rather than Hollywood block buster.  The main challenges working on this project were to ensure that the piece “talked” with a thriller style narrative, yet avoided all the clichés.  With a relatively low budget some creative solutions had to be worked out.  I really wanted to have  a  big explosion, but was unable to have it with out blowing the budget. I hope one day that someone will ask me to make a feature length version, as I enjoyed the character creation part of the process.” -Joe Windsor-Williams