The pdn Photoplus Expo and Conference begins here in New York at the Javits Convention Center on October 23rd and runs through October 26th. This Friday, October 25th, you have two opportunities to hear Bil Zelman share his knowledge. In a morning seminar, he speaks about The Authentic Photograph and later that afternoon, together with a panel of other photographers, they will share insights on How to Create Advertising that Doesn’t Look like Advertising. Descriptions for both seminars are below.
Get ready for an intensive and entertaining seminar exploring photographer Bil Zelman’s unique methods for producing and capturing genuine moments for celebrities and portraits for top brands such as Coke, Bud Light, Guinness and Apple. Zelman will speak about his unconventional productions and castings, how he controls his shoot environments, gaining and building the trust and confidence of talent and a hundred or so ways that he gets his subjects to open up to him. Talent motivation, shoot preparation, when to throw potatoes at people and how to gently throw your client off set are all par for the course. Photographers of all types, from commercial lifestyle and portraitists to wedding pros will not want to miss this.
Friday, Oct 25, 2013 – 1:30 PM to 3:30 PM How to Create Advertising that Doesn’t Look Like Advertising
A robust market exists for advertising photography and branded content that looks real—not staged. Creating authentic-looking lifestyle imagery is one of the biggest challenges in photography, but those who can do it are invaluable to clients who are creating traditional, digital and social media advertising. In this seminar we’ll hear from three photographers who’ve parlayed their personal work into commissions to create authentic-looking advertising. They’ll share insights into how they landed and executed work that’s true to their personal styles but also pitch-perfect for their clients’ needs.
Click here to register for the pdn Photoplus Expo.